The informative and hilarious Denver Egotist mentioned our friends at Lasertag Cartel for their incredible work on Liquid inc founder Eric Winslow’s skateboard deck. Here’s a link:
The Denver Egotist: Praise for Lasertag Cartel
Keep coming back here for updates on the deck and if you missed it you can catch up here: Preppy Punk, Preppy Punk 2, and finally Preppy Punk 3.
1 Comment »Posted in: Design
Alright, I am real excited how the design looks on the board after having it lasered. It turned out really great thanks to the folks at Lasertag Cartel, especially Kurt Barbee. He was very knowledgeable with setting everything up so that the depths of the laser etched parts were done just the right way. This effect will add a lot of class and uniqueness to the board. I was amazed at the details. Even the six point type came out nice.
The next phase of this project is to paint the recessed parts similar to the colors in my last post. I expect it to take me a bit longer than these last stages. There is a lot of detail to cover. I may try and work in some subtle patterning in the stripes. I am really digging the modern hard edge shapes with the organic treatment of the crest. It is almost like they don’t go together, which creates an interesting tension in the design. Having it done in the same style helps tie everything together nicely.
1 Comment »Posted in: Interactive, Internet, Uncategorized, Web
Well, I have been so focus on our clients’ deadlines that I missed my own last week. Okay, so I have come to some finalist on the board designs for my son skate deck. You can see where I am mixing the preppy lines with the crest that is a bit rougher in treatment. I thought I would use Harrison’s coat of arms I developed for him when he was born. I worked in a lot of symbols to represent him and that ties back to the symbols the Winslow family has been known for since before we came over from England on the Mayflower.
The symbol below the crest, sort of an upside down crown stands for first born. The symbols inside the crest, starting from the upper left moving around clockwise, is a chevron which represents protection or faithful service. The acorn stands for antiquity and strength. The stump with the new limb growing out of it represents the new emerging from the old. And the last symbol on the inside of the crest is for constancy, or steadfastness, usually granted to commanders. The lion is the astrological sign of Leo, as well as dauntless courage which suits Harry’s personality when it comes to skate boarding and biking.In addition to the colors I have on these comps I am going to add silver which represents peace and sincerity.
To create a bit more splash I plan on having the board laser etched then I will fill the recessed areas with paint. We’ll see how that looks. A lot of work for something that is going to get scratched up. I have got a plan for that too but you’re going to have to come back and check out how it is progressing. I am getting more excited as I get into this.
1 Comment »Posted in: Art, Culture, Design
SLOW DOWN!!!
Working in the service industry, you see a lot of different businesses handling the recession in a wide variety of ways. Some shutting down all of their marketing activity completely, while others are still trying to do more with less and finally the majority is attempting to band-aid their current GTM’s plans just to stay a float…dancing the 2-Step with their budgets.
In any case, it makes the jobs of consultants and marketing service companies a lot tougher. Consumer confidence is still questionable at best which as a result, manufactures, distributors, wholesalers, re-sellers and retailers aren’t willing to commitment unconditionally as in years past.
For some of us, we have never really experienced this type of “extreme customer behavior” in our professional lives. It is definitely something to learn from and grow from as marketing professionals.
Stay Positive, we’ll get out of this - Together!!!!
4 Comments »Posted in: Marketing, Uncategorized
Tags: Marketing Commitment
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