Marketing is still a scary commitment these days!

August 10th, 2009



Working in the service industry, you see a lot of different businesses handling the recession in a wide variety of ways. Some shutting down all of their marketing activity completely, while others are still trying to do more with less and finally the majority is attempting to band-aid their current GTM’s plans just to stay a float…dancing the 2-Step with their budgets.
In any case, it makes the jobs of consultants and marketing service companies a lot tougher. Consumer confidence is still questionable at best which as a result, manufactures, distributors, wholesalers, re-sellers and retailers aren’t willing to commitment unconditionally as in years past.
For some of us, we have never really experienced this type of “extreme customer behavior” in our professional lives. It is definitely something to learn from and grow from as marketing professionals.
Stay Positive, we’ll get out of this – Together!!!!


There are really no free lunches!

May 22nd, 2009

Free Chicken???

Did you hear about this thing that Oprah did with KFC?  In theory this idea was great (in a struggling economy and partnering with a national food franchise to give away a free lunch) but then it turn out to be just another typical marketing campaign.  Oprah was trying to continue in her “giving” ways but it kind of back-fired on her.  Now, it turned into a rebate program of which more than 80% (on avg. only 20% of rebates are redeemed) of Americans will be taken advantage of.  I tell you…in this day and age, we can’t buy a break.

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