RIPPLE EFFECT


Preppy Punk #3

August 20th, 2009

Alright, I am real excited how the design looks on the board after having it lasered. It turned out really great thanks to the folks at Lasertag Cartel, especially Kurt Barbee. He was very knowledgeable with setting everything up so that the depths of the laser etched parts were done just the right way. This effect will add a lot of class and uniqueness to the board. I was amazed at the details. Even the six point type came out nice.

The next phase of this project is to paint the recessed parts similar to the colors in my last post. I expect it to take me a bit longer than these last stages. There is a lot of detail to cover. I may try and work in some subtle patterning in the stripes. I am really digging the modern hard edge shapes with the organic treatment of the crest. It is almost like they don’t go together, which creates an interesting tension in the design. Having it done in the same style helps tie everything together nicely.

whole_boardcrest-closeupdetail_closeup

2 Comments »

Preppy Punk 2

August 10th, 2009

hw_board_v1

Well, I have been so focus on our clients’ deadlines that I missed my own last week. Okay, so I have come to some finalist on the board designs for my son skate deck. You can see where I am mixing the preppy lines with the crest that is a bit rougher in treatment. I thought I would use Harrison’s coat of arms I developed for him when he was born. I worked in a lot of symbols to represent him and that ties back to the symbols the Winslow family has been known for since before we came over from England on the Mayflower.

The symbol below the crest, sort of an upside down crown stands for first born. The symbols inside the crest, starting from the upper left moving around clockwise, is a chevron which represents protection or faithful service. The acorn stands for antiquity and strength. The stump with the new limb growing out of it represents the new emerging from the old. And the last symbol on the inside of the crest is for constancy,  or steadfastness, usually granted to commanders. The lion is the astrological sign of Leo, as well as dauntless courage which suits  Harry’s personality when it comes to skate boarding and biking.In addition to the colors I have on these comps I am going to add silver which represents peace and sincerity.

To create a bit more splash I plan on having the board laser etched then I will fill the recessed areas with paint. We’ll see how that looks. A lot of work for something that is going to get scratched up. I have got a plan for that too but you’re going to have to come back and check out how it is progressing. I am getting more excited as I get into this.

2 Comments »

Preppy Punk

July 29th, 2009

Blank canvas

Blank canvas

I have started a project that I have been meaning to start for some time, developing a one-of-a-kind skate board deck for my son who loves to rip it up at the skate park. I am starting from this extra white deck I picked up last year. Follow me every week as I progress to see where I land with the design. Currently I am thinking of blending a bit of the preppy stripes you would see on a Ralph Lauren polo shirt and a rough hand style illustration of some sort. A little of the refined with the unrefined. Check back next week!

3 Comments »

Perception rules

July 9th, 2009

harrison_spiderman23

I love this photo of my son Harrison. When he was about 3 years old, already a huge fan of Spiderman, he got an opportunity to have his picture taken with the one and only. At least that was the case in his mind. I love the fact that he is all nervous with excitement cause he is actually that close to Spiderman, the crime fighting web slinger so widely publicized. The nervous excitement is obvious with his fists clinched and his contained smile. After all, In his mind, at that time, this was actually Spiderman and nothing would convince him otherwise. unbeknown to him this was actually a friend of ours dressed up as a promo to drive moms into my wife’s kids clothing store with their Spiderman crazed boys. The perception was the rule that day for my son who talk about this encounter for days. We were all kids once and this is not hard to believe. The idea of what is perceived is based in reality permeates all of use beyond our childhood days.

That is the key idea behind good brands. To control perception that their product or service is the best out there and that it promises more than their competitors. All to often you see this perception not live up to reality, when you believe the brand to be one way and it turns out to disappoint you. Target recently went through this when the in-store experience fell short of customer’s expectations. What consumers had perceived the store experience to be based on the fancy designer ads that touted designer wares was not what the customers thought was an equal promise. Some people were so disappointed that they had filed law suites because Target was not living up to their promises. When done right and the perception is controlled brands endure a long life and cross generation gaps as trusted staples in consumer’s daily lives. A good example of this is Nike and Starbucks. Perceptions are fickle and can have negative affects that are hard to reverse. Take the US auto manufacturers for example.

It is undeniable that the US automakers had created a romance between man and machine. From the early days, when mass production made cars that the masses could afford, to the incredibly styled coach builds that graced Hollywood during the golden age, up through the ’50s and ’60s when the American car companies were the envy of the world. But something happened that changed everything in the minds of the American public. A period of greed ran through the companies and it was whomever could build the cheapest cars the fastest without any concern for what the consumer wanted. The mentality of  “…the consumer will buy what ever we build cause we are the leaders in the industry…” was the mind set of the top brass. Mix that with the economic turmoil and the gas crunch of the late ’70s and you have created a great opportunity for new entries in the industry—the Japanese paradigm. The Japanese came in with unusual cars that were small and quirky. But they where cheap and fuel efficient. exactly what the consumers needed and eventually wanted. The Japanese automakers changed the perception of quality and efficiency. Ever since that time this stigma that American cars were of low quality had set into the minds of people and that perception continues today. It has taken a great deal of effort and expense for the US automakers to shake this perception but still has not overcome it. The fact is that today they create autos with equal if not better quality than foreign automakers that are perceived to have a higher quality product.

perception_blog3

We all share in the perception of life and a lot of times it is not what we think it is. We live in an age where we receive a lot of information at our finger tips and sometimes it is easier to believe what you hear and see than taking the time to find the truth. But sometimes that is okay, like my son, believing there is someone he can look up to that creates a feeling of wonder and amazement. And, in his mind, maybe one day he can do the same thing for others.

No Comments »

Contact Liquid inc

email: info@lidenver.com
phone: 303.282.8657
fax: 303.282.8659

901 Santa Fe Drive
Denver, Colorado 80204

Visit our new website: http://www.lidenver.com
newsletter

Featured Post

Image vs. Experience

Featured Post Image, Carnival Cruise Ship

“The experience as a whole was amazing, but there were some things that stuck out in my mind probably because I work in advertising and marketing. They have to do with their brand image and how it doesn’t completely match up to the expected customer experience.”

Continue Reading