RIPPLE EFFECT


MicroSoft’s Bing and it’s adCenter

June 12th, 2009

bing.com screengrab

A $100 million advertising effort on behalf of MicroSoft’s Bing has made a huge number of people in the U.S. aware of the new search engine.It’s still being experienced, used, assessed and positioned for it’s place in the “Internet Experience”.But how does the structure of adCenter, the “adWords” equivalent from this giant of computer innovation fare?

Initial results of the new software and information repository seem to be positive overall; good feature set but some things such as the control panel/desktop need to be refined.Check out the following article and, by all means, add your comments especially if you have first hand experience with using Bing and/or if you have run any PPC through adCenter.  Liquid inc wants to have all information available so that we may serve our customers with the best advice possible.

http://searchenginewatch.com/3634056

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