RIPPLE EFFECT


Preppy Punk 2

August 10th, 2009

hw_board_v1

Well, I have been so focus on our clients’ deadlines that I missed my own last week. Okay, so I have come to some finalist on the board designs for my son skate deck. You can see where I am mixing the preppy lines with the crest that is a bit rougher in treatment. I thought I would use Harrison’s coat of arms I developed for him when he was born. I worked in a lot of symbols to represent him and that ties back to the symbols the Winslow family has been known for since before we came over from England on the Mayflower.

The symbol below the crest, sort of an upside down crown stands for first born. The symbols inside the crest, starting from the upper left moving around clockwise, is a chevron which represents protection or faithful service. The acorn stands for antiquity and strength. The stump with the new limb growing out of it represents the new emerging from the old. And the last symbol on the inside of the crest is for constancy,  or steadfastness, usually granted to commanders. The lion is the astrological sign of Leo, as well as dauntless courage which suits  Harry’s personality when it comes to skate boarding and biking.In addition to the colors I have on these comps I am going to add silver which represents peace and sincerity.

To create a bit more splash I plan on having the board laser etched then I will fill the recessed areas with paint. We’ll see how that looks. A lot of work for something that is going to get scratched up. I have got a plan for that too but you’re going to have to come back and check out how it is progressing. I am getting more excited as I get into this.

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Preppy Punk

July 29th, 2009

Blank canvas

Blank canvas

I have started a project that I have been meaning to start for some time, developing a one-of-a-kind skate board deck for my son who loves to rip it up at the skate park. I am starting from this extra white deck I picked up last year. Follow me every week as I progress to see where I land with the design. Currently I am thinking of blending a bit of the preppy stripes you would see on a Ralph Lauren polo shirt and a rough hand style illustration of some sort. A little of the refined with the unrefined. Check back next week!

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Perception rules

July 9th, 2009

harrison_spiderman23

I love this photo of my son Harrison. When he was about 3 years old, already a huge fan of Spiderman, he got an opportunity to have his picture taken with the one and only. At least that was the case in his mind. I love the fact that he is all nervous with excitement cause he is actually that close to Spiderman, the crime fighting web slinger so widely publicized. The nervous excitement is obvious with his fists clinched and his contained smile. After all, In his mind, at that time, this was actually Spiderman and nothing would convince him otherwise. unbeknown to him this was actually a friend of ours dressed up as a promo to drive moms into my wife’s kids clothing store with their Spiderman crazed boys. The perception was the rule that day for my son who talk about this encounter for days. We were all kids once and this is not hard to believe. The idea of what is perceived is based in reality permeates all of use beyond our childhood days.

That is the key idea behind good brands. To control perception that their product or service is the best out there and that it promises more than their competitors. All to often you see this perception not live up to reality, when you believe the brand to be one way and it turns out to disappoint you. Target recently went through this when the in-store experience fell short of customer’s expectations. What consumers had perceived the store experience to be based on the fancy designer ads that touted designer wares was not what the customers thought was an equal promise. Some people were so disappointed that they had filed law suites because Target was not living up to their promises. When done right and the perception is controlled brands endure a long life and cross generation gaps as trusted staples in consumer’s daily lives. A good example of this is Nike and Starbucks. Perceptions are fickle and can have negative affects that are hard to reverse. Take the US auto manufacturers for example.

It is undeniable that the US automakers had created a romance between man and machine. From the early days, when mass production made cars that the masses could afford, to the incredibly styled coach builds that graced Hollywood during the golden age, up through the ’50s and ’60s when the American car companies were the envy of the world. But something happened that changed everything in the minds of the American public. A period of greed ran through the companies and it was whomever could build the cheapest cars the fastest without any concern for what the consumer wanted. The mentality of  “…the consumer will buy what ever we build cause we are the leaders in the industry…” was the mind set of the top brass. Mix that with the economic turmoil and the gas crunch of the late ’70s and you have created a great opportunity for new entries in the industry—the Japanese paradigm. The Japanese came in with unusual cars that were small and quirky. But they where cheap and fuel efficient. exactly what the consumers needed and eventually wanted. The Japanese automakers changed the perception of quality and efficiency. Ever since that time this stigma that American cars were of low quality had set into the minds of people and that perception continues today. It has taken a great deal of effort and expense for the US automakers to shake this perception but still has not overcome it. The fact is that today they create autos with equal if not better quality than foreign automakers that are perceived to have a higher quality product.

perception_blog3

We all share in the perception of life and a lot of times it is not what we think it is. We live in an age where we receive a lot of information at our finger tips and sometimes it is easier to believe what you hear and see than taking the time to find the truth. But sometimes that is okay, like my son, believing there is someone he can look up to that creates a feeling of wonder and amazement. And, in his mind, maybe one day he can do the same thing for others.

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Paul, take it up with Kodak

June 29th, 2009

Steve McCurry Photograph

Last week Kodak announced the end of the line for Kodachrome, a color positive film often associated with it’s vibrant and saturated colors. While my preference for film shooting lies in black and white (I’ll shoot an occasional roll of expired color negative film) it’s a shame to see these photographic hallmarks (Kodachrome, Polaroid) going the way of the Dodo. A major factor for Kodachrome’s discontinuation can be attributed to the complex process required to develop the film, however, one cannot help to correlate the loss of these analog mediums to the advent and exponential development of the “digital age”.

Available on Kodak’s website is this tasty gallery of images taken with Kodachrome film. The photograph featured at the top of this post was taken by Steve McCurry who has created world renowned photographs with the film.

In no way am I saying film is better then digital, but give me film over digital any day. That’s just me. I prefer the quality, the imperfections, the process, the patience required, the darkroom and the knowledge that I can hold and inspect my film in a physical space far away from a computer, I cannot do that with 1’s and 0’s.

Regardless, hopefully Paul still has his Nikon camera and can find some other film to shoot with for some time to come.

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