RIPPLE EFFECT


Super Bowl XLIV

September 18th, 2009

So football season is finally here. I’m very excited that Brett Favre has given us another year of gracing us with his presence and that my Detroit Lions have a chance to actually win a game this year. They’re not off to a good start but at least they have a pretty cool new logo and uniforms.

This is also the time of the year where discussions heat up about advertising during the Super Bowl. Ad spending is always at the top of the list when it comes to the Super Bowl, well at least for us marketers. Over the past four years the price of a 30 second spot has steadily increased –  $2.5 million in 2006, $2.6 million in 2007, $2.7 million in 2008 and $3 million for last year’s game. It is projected that this trend will not continue for Super Bowl XLIV. Despite the economic situation, an article on Ad Age says that CBS is reporting they are 70% sold out compared to 80% from last year at this time. I think that is pretty darn good considering the continued effects of the recession and how weird the market has been acting. It is also said that CBS is pushing pre-game broadcasts, more than likely to help offset some the unsold inventory and reduced prices.

I wonder who will be deemed the winner this time around and who will make waves in the news, a company trying to re-establish itself like General Motors or someone new coming from out in left field. Either way I hope the companies do their homework and give us nothing but awesomeness.

As Adam Sandler said repeatedly in an SNL game show skit called ‘Stand-Up & Win’ back in the day…Who are the ad wizards who came up with this one?”

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