RIPPLE EFFECT


Liquid develops Super Bowl spot

February 10th, 2010

Watching the Super Bowl this year was a big deal for us at Liquid. We developed a 30-second TV spot for UGC Media, LLC – creators of TalentDiscovery.com that was featured on Super Bowl Sunday during the pre-game special on CBS.

The video wasn’t like your typical Super Bowl ad, or even like the standard commercial for that matter – it didn’t have any voices or funny themes but rather used a combination of sound and motion graphics to grab the viewers attention and convey their message. Steve Stith, CEO of UGC Media, LLC said, “Running our ad during the Super Bowl Kick-Off time slot not only gave us a bump in traffic – it also gave every person that contributed to the launch of TalentDiscovery.com a big bump in personal pride.” You can view the TV ad below.

Their unique Web site provides a way for talented individuals across the nation to be discovered by top entertainment business agents that can help them realize their talent potential but more importantly, their dreams. There are over 20 different categories that the users can submit their videos for judging to the site. The site is designed to have full scalability and accept a countless amount of video uploads.

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Super Bowl XLIV

September 18th, 2009

So football season is finally here. I’m very excited that Brett Favre has given us another year of gracing us with his presence and that my Detroit Lions have a chance to actually win a game this year. They’re not off to a good start but at least they have a pretty cool new logo and uniforms.

This is also the time of the year where discussions heat up about advertising during the Super Bowl. Ad spending is always at the top of the list when it comes to the Super Bowl, well at least for us marketers. Over the past four years the price of a 30 second spot has steadily increased –  $2.5 million in 2006, $2.6 million in 2007, $2.7 million in 2008 and $3 million for last year’s game. It is projected that this trend will not continue for Super Bowl XLIV. Despite the economic situation, an article on Ad Age says that CBS is reporting they are 70% sold out compared to 80% from last year at this time. I think that is pretty darn good considering the continued effects of the recession and how weird the market has been acting. It is also said that CBS is pushing pre-game broadcasts, more than likely to help offset some the unsold inventory and reduced prices.

I wonder who will be deemed the winner this time around and who will make waves in the news, a company trying to re-establish itself like General Motors or someone new coming from out in left field. Either way I hope the companies do their homework and give us nothing but awesomeness.

As Adam Sandler said repeatedly in an SNL game show skit called ‘Stand-Up & Win’ back in the day…Who are the ad wizards who came up with this one?”

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Image vs. Experience

Featured Post Image, Carnival Cruise Ship

“The experience as a whole was amazing, but there were some things that stuck out in my mind probably because I work in advertising and marketing. They have to do with their brand image and how it doesn’t completely match up to the expected customer experience.”

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