Marketing is still a scary commitment these days!
August 10th, 2009
SLOW DOWN!!!
Working in the service industry, you see a lot of different businesses handling the recession in a wide variety of ways. Some shutting down all of their marketing activity completely, while others are still trying to do more with less and finally the majority is attempting to band-aid their current GTM’s plans just to stay a float…dancing the 2-Step with their budgets.
In any case, it makes the jobs of consultants and marketing service companies a lot tougher. Consumer confidence is still questionable at best which as a result, manufactures, distributors, wholesalers, re-sellers and retailers aren’t willing to commitment unconditionally as in years past.
For some of us, we have never really experienced this type of “extreme customer behavior” in our professional lives. It is definitely something to learn from and grow from as marketing professionals.
Stay Positive, we’ll get out of this - Together!!!!
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Tags: Marketing Commitment
