RIPPLE EFFECT


Expectations of Big Holiday Ads Are Anything But

January 7th, 2010

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During the Holiday season we can expect many companies to put forth their best attempts at marketing all year. They try to evoke a variety of emotions, from silly and comedic ads to marketing that aims at tugging on the heart strings and everything in between.  This year, a lot of focus was on the difficulty of getting through these hard economic times, and for good reason. After last year’s dismal Holiday season and most peoples aversion to spending a lot of money, companies are spending big bucks on advertising that will pull the crowds they need. As you’d expect, Walmart and Target top the list in a survey for the best Holiday ads. This year, Walmart reclaimed the number one spot from Target, who had held that position for the past 3 years.

Personally, I was not particularly blown away by any of the commercials I’ve seen thus far. I feel that a lot of companies played it safe. With times being as tough as they are, its easy to upset customers or tarnish brand loyalty.  However by avoiding any topics that might upset customers, many commercials were forgettable.  To me this was unfortunate, because watching a truly heart felt Christmas commercial makes me nostalgic about how excited I used to get as a kid.

Although nothing really stood out amongst the holiday hype, it apparently didn’t matter. Many of the bigger retail chains were able to make sales based on brand loyalty. So even though  creative and over-the-top holiday marketing is expected this time of year, it’s not what ultimately kept stores from finishing strong in 2009.

Regardless of this years lack luster ads, I’ve decided to post a couple that I thought were fun (Not all of them are from this year because I had such a hard time finding the few that I thought were good):

Waiting for Santa

Confession of a Bad Girl

Happy Thanksgiving

Holiday Horror

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Black Friday Fun

November 23rd, 2009

So less than a week to Black Friday, YAY! I’ve taken part in this madness a few times over the last 10 years and only woke up really early (or just didn’t go to bed) about three times – once just to go with a few people to hang out and twice to actually buy some things with family. Once + twice = thrice right?

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This is prime people watching time, all types of people come out of the wood works and it’s great. I remember working in retail during this time of year and would eat it up but I would also get so pissed at the deal crazed shoppers coming in and messing up the store on that day and over the entire weekend. There was one year when I was working at Target and I actually saw a mom smack her kid across the face because she was crying and that obviously made things worse. Maybe she was crying because her you woke her up and the butt crack of dawn to go shopping. Oh the joys Black Friday brings to everyone.

Anywho, on to the advertising/marketing side of things. I love this year how Kohl’s deals were “leaked” and next thing you know other companies followed or were just beaten to the punch. Oh darn, someone accidentally pushed the publish button and their deals were accidentally sent out to be public facing. Many companies, big and small are extending their hours more so than usual to maximize their sales as much as possible. Some are actual even doing midnight madness types of promotions which could end up working but they are making their employees get upset because of the different and longer shits. At least they still have jobs, it’s not like they are being asked to work the whole day without a break. I’m sure there are some people out there who would work those hours rather than being unemployed.

I hope these companies and/or their agencies have done their home work and planned accordingly so they are successful. There definitely is the chance to get noticed because of the strategy used and achieve better sales than the competition.

I will enjoy sleeping in and spending time with my family at home, wondering why our Detroit Lions lost again and continue to be so horrible – not in crazy long lines or overcrowded stores.

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